These days, competition is fierce, even more so on the Internet. You should use any advantage you can find in terms of marketing strategies, including the use of videos. The next few paragraphs will give you a look into the exciting possibilities of video marketing.
Video marketing is nothing to fear. You can make videos easily with a tripod and decent camera. You can demonstrate how to use products, show how they are made or whatever you can think of.
Keep in mind that YouTube has editing tools available. Annotations are a good example of what you can add to your videos. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.
Are your customers having trouble using your product? If so, then create a tutorial video that will instruct them on how to properly use it. You won’t only solve problems for customers, but you will also increase your customer service.
If your videos are about a product you sell, make sure to include a link in the video description. The link ought to be embedded in the video itself. Doing it this way will keep the link with the video just in case someone shares or embeds it.
When you go to any public event, such as trade shows or conventions, take a camera with you. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. If you do any public speaking, be sure the event is recorded on video.
Give customers a closer look through video marketing. Show your individuality by showing what goes on behind the scenes, or share how your products are made with your customers. Many people like seeing the personal end of your services or business.
If the same questions keep coming up from your customers, address these questions with a video. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. Providing both video answers and a FAQ page allows your customers to choose the option they prefer.
Remember to share the video wherever you can. Send the email to all of your friends and family. Also, make a post on your blog about your new videos. You can even mail information about it by post to current customers. Put it on your social media, too. Spread the word as much as you can!
Keep your video short and packed with information. Video watchers do not have a very long attention span. Three minutes or less should be your goal. If your viewers are daydreaming, then your content is being overlooked.
Keep your videos short. The optimal length for a video is around three minutes. If you go on longer than that, viewers are more likely to click away. It is possible to have a five minute video, but more than that is ill-advised. Short and sweet videos are best.
Video marketing is a hugely efficient strategy. The amount of online exposure, making yourself appear trustworthy and professional, and more. Devise a plan for your online video marketing campaign today. You are certain to see rewards.