Are you thinking of marketing through email, but have no idea how to begin? If so, this article has some great ideas to help you begin. Go over this article and you will find that there are lots of pieces of information here that will help you get the most out of email marketing.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. Consider giving even greater discounts to those readers who do refer new customers.
Use A/B testing to test subject line variations. Split your email list in half and send emails to the two groups of addresses using different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Be sure to get permission before you use email to contact anyone. Unwanted emails qualify as spams and most people will simply ignore these emails. You might be violating the policy of your ISP if customers begin receiving unwanted messages from you.
You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Give subscribers unique articles and things that might be unavailable on your site. Also try including special offers on products and services. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.
When adding consumers to your email list, require that they double opt-in. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Creating brand recognition should be considered when developing your marketing emails. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials. This will allow your emails to be recognized instantly.
Make sure you have a clear, unsubscribe button. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. Make sure clients know that it is their choice to subscribe, not a requirement.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. These types of devices don’t have as much resolution as computer monitors; therefore, you won’t have as much space that you can work with. Design your emails so they are displayed on smaller screens too.
A simple and effective marketing campaign is within reach if you put these tips into practice and work hard. The concept of email marketing represents a simple, effective method of creating awareness among many, and therefore you should get started now in order to achieve future results. It’s all up to you now.