Given the explosion of social media and the marketing opportunities it provides, a lot of people are expressing interest in learning to market on Facebook. If the opportunities intrigue you, then this article can help you get started. Read through the advice that this article contains to help you get started.
An ideal way to encourage fans is to always reply to their wall postings. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Reply to all your subscribers, particularly those that have questions and/or concerns.
You can get additional interest to your Facebook campaign when you use a giveaway. Encourage people to subscribe by giving something away to some of them. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Never ignore comments and questions on your Facebook page. Thank them for contacting you, and give them a great answer. Never hesitate to share links to the site if there is an article that is on point in answering their question.
When you use custom audiences, you are able to target your ads to them by using their email addresses. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Try offering exclusives when people “like” your page. These “likes” can bring new attention to the Facebook page. Send something free to a client if they go to your page and like it. You can run a contest or provide it to anyone who Likes your page. If they know they can get something they want, they will like it without hesitation.
Provide value in every post you make on your Facebook page. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Before you launch your campaign, research your target audience and find out what their preferred social networks are.
Hide your content from non-fans. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Use a Facebook group page just for your business. You can communicate with customers and they can communicate with each other here. You can let your group know about special discounts, as well as other information that is useful to them. This is a really good way to engage your customers.
As the information here suggests, you shouldn’t be intimidated about stretching your wings to try Facebook marketing. You just have to keep in mind that you’re not going to see success in one or two days. Keep working at it, and you will eventually meet your goals.